Influence: The Psychology of Persuasion

Psychology of persuasion is written in high level English but easy to understand, he presents six principals of persuasion in high level of detail within every chapter relevant to one principal concentrating on automatic human actions in real life. He introduces several examples and defines where it’s most powerful in a conversational way, illustrating the concept of every principal that makes the reader ask questions about the application of this principal in his field of expertise. He defines the variances of city and suburban human psychology and shows how the principals interact with each other in real life. Reading the book provides a framework for psychology self assessment based on the principals as indicators of measurement; readers in reading chapters connect the principal effect with incidence they experienced in their life. In some areas of the book, the reader loses interest in reading because it becomes dry because of the examples related to military and secret service. This book review was written based on my method of writing a book review check details click here.